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Redirects are put in place, to avoid sending users to broken pages. Sometimes, you may have a good ranking page, but post deletion, you want to ensure all of the “rank juice” that page has gathered is intact, and a permanent 301 direct will ensure the new URL will gain that “rank juice” and users who bookmarked, or visit the old URL aren’t taken to a 404 page.
Urgent Expert’s URL Redirect Checker tool allows you to check the status of any redirect. If it is broken, our tool will tell you.
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